The MSRC's Rideshare Campaign Scores Big with LA Kings Partnership

The MSRC and Los Angeles Kings have joined forces to promote ridesharing in the South Coast region - not only to Kings' games but for every day commuting. Former Kings player, Hall of Famer, and current President of Business Operations Luc Robitaille stars in a public service announcement pointing out how hockey wins and avoiding traffic are both about making the right moves, and ridesharing is the best move commuters can make. The PSA is featured on the Kings Vision site here. The PSA is just one of the dynamic components of the MSRC's Rideshare Thursday campaign, designed to encourage solo drivers to commute via carpool, bus, bike, rail or walking - not just on Thursday, but on any day of the week. Don't miss the last Rideshare Thursday "blitz" at the December 19th Kings home game, when the Kings take on the Dallas Stars. Fans will be treated to giveaways and other promotions to spotlight ridesharing, as well as messaging on the Jumbotron, PA announcements, and other in-stadium displays. More information about Rideshare Thursday can be found at http://www.ridesharethursday.com/